Joanna Zhou

Joanna Zhou

What Is a Meta Pixel? The Simple Explanation Every Shopify Owner Needs

If you run ads for your Shopify store, you’ve

The Real Cost of Bad Tracking: How Wrong Signals Destroy Your Optimization

Most Shopify merchants don’t realize their tracking is broken.

Why Accurate Conversion Tracking Is the Difference Between Profit and Waste?

For many early-stage Shopify merchants, advertising feels like a gamble.

What Are Shopify Web Pixels? A Beginner’s Guide to Accurate Ad Tracking

If you’re running a Shopify store and want your

Shopify Web Pixels: The Complete Guide to Smarter Ad Tracking and Event Measurement

In the Shopify ecosystem, Shopify Web Pixels have rapidly become

How Shopify Markets Helps Merchants Sell Globally

For many Shopify merchants, growth eventually leads to one major

How to Add GTM to Shopify?

If you run a Shopify store and use Google Ads

The Benefits of Shopify Server Side Tracking: Why Every Merchant Should Switch Now

In today’s eCommerce world, data accuracy isn’t just

How to Accurately Track Google Ads Conversions for Your Shopify Store

In the fast-moving world of eCommerce, running ads is only

How Shopify Merchants Can Run Google Ads Effectively

For Shopify merchants, advertising is the fastest way to bring