Ad Tracking Basics

How Better Tracking Helps You Optimize Ad Spend Faster

A Shopify Playbook For many Shopify merchants, ad optimization feels

The Real Cost of Bad Tracking: How Wrong Signals Destroy Your Optimization

Most Shopify merchants don’t realize their tracking is broken.

Why Accurate Conversion Tracking Is the Difference Between Profit and Waste?

For many early-stage Shopify merchants, advertising feels like a gamble.

What Are Shopify Web Pixels? A Beginner’s Guide to Accurate Ad Tracking

If you’re running a Shopify store and want your

Shopify Web Pixels: The Complete Guide to Smarter Ad Tracking and Event Measurement

In the Shopify ecosystem, Shopify Web Pixels have rapidly become